The success of Facebook didn’t happen overnight - but it is astounding. With more than 800 million members, it’s evolved from a network of university students to a global neighbourhood. This revolutionary platform has completely changed the way we communicate, and strengthened the degrees of connection between people and their friends, interests, favourite sports teams, and of course their favourite brands.
Other networks like Twitter, Tumblr and new kid on the block, Pinterest, have achieved an impressive user base in their own right, but nothing has come close to Facebook. It’s always difficult to predict changes and trends in social media, but with the recent news of Facebook’s $5 billion IPO announcement, we feel they’re a safe bet.