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Get Social With GetGlue Television has always been social. Whether it’s getting together for the Super Bowl or a friend who considers The Oscars an unofficial holiday, we’ve all been to a party that’s centred on a television broadcast. So why is the term “social television” buzzing right now? Well, it’s thanks to a little app called GetGlue. Launched in 2008, GetGlue has had a slow build in terms of users and popularity - but so did Pinterest and we all know how that turned out. In fact, for the 2012 Oscars broadcast, there were over 30,000 GetGlue check-ins by a rapidly growing community. Admittedly, user growth has been most prevalent in the US and UK but, to boost the numbers at home, Shaw has recently announced an exclusive partnership with the app. As with Pinterest, this sudden fascination for GetGlue has people asking “why now”? There are any number of factors, but when you consider how many people use smartphones, the sense of competition and reward with GetGlue stickers, the ability to check-in live or with a recorded program, and the inherently social aspect of television, we’re surprised it’s taken this long for it to become popular.  And you better believe we’ll be checking into the Mad Men premiere on March 25.

Get Social With GetGlue

Television has always been social. Whether it’s getting together for the Super Bowl or a friend who considers The Oscars an unofficial holiday, we’ve all been to a party that’s centred on a television broadcast. So why is the term “social television” buzzing right now? Well, it’s thanks to a little app called GetGlue.

Launched in 2008, GetGlue has had a slow build in terms of users and popularity - but so did Pinterest and we all know how that turned out. In fact, for the 2012 Oscars broadcast, there were over 30,000 GetGlue check-ins by a rapidly growing community. Admittedly, user growth has been most prevalent in the US and UK but, to boost the numbers at home, Shaw has recently announced an exclusive partnership with the app.

As with Pinterest, this sudden fascination for GetGlue has people asking “why now”? There are any number of factors, but when you consider how many people use smartphones, the sense of competition and reward with GetGlue stickers, the ability to check-in live or with a recorded program, and the inherently social aspect of television, we’re surprised it’s taken this long for it to become popular. 

And you better believe we’ll be checking into the Mad Men premiere on March 25.

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