Get Social With GetGlue
Television has always been social. Whether it’s getting together for the Super Bowl or a friend who considers The Oscars an unofficial holiday, we’ve all been to a party that’s centred on a television broadcast. So why is the term “social television” buzzing right now? Well, it’s thanks to a little app called GetGlue.
As with Pinterest, this sudden fascination for GetGlue has people asking “why now”? There are any number of factors, but when you consider how many people use smartphones, the sense of competition and reward with GetGlue stickers, the ability to check-in live or with a recorded program, and the inherently social aspect of television, we’re surprised it’s taken this long for it to become popular.
And you better believe we’ll be checking into the Mad Men premiere on March 25.