Village&Co. x Tourism Calgary x Calgary Philharmonic Orchestra
When the classical music festival, “Virtuosity” swept through Calgary last month, we were inspired by the world class performances hosted. As great admirers of the Calgary Philharmonic Orchestra, it wasn’t a matter of “could” we contribute, but “how”. Since winter has arrived in Calgary, a warm-up just seemed like the perfect fit. Though some of us have musical backgrounds, we know our strengths lie elsewhere.
Lately, we’re seeing tweets offline more and more. They’re on tank tops, being knitted into scarves, even Instagram photos are hopping on board. But even with all of these interpretations, we think there’s nothing quite like hearing tweets set to music.
By using the hashtag #cpowarmup, we helped our friends at Tourism Calgary reach out to their Twitter followers and ask how they stay warm in Calgary’s notoriously frigid winters. Over a week, we collected some pretty interesting tips and gave them to the CPO Chorusmaster for scoring. Set to the unforgettable “O Fortuna”, this project took a few simple tweets and turned them into an epic sing-a-long.
With the help of CNN, our “Singing Tweets” were broadcast to homes across the United States when it was presented by Jeanne Moos on The Situation Room. Since launching it’s also been featured on Devour, Gizmodo, Neatorama, College Humour, Global TV, Calgary Metro and Discovery Channel’s Daily Planet.
Now we just need to figure out how to set Reblogs to “The Ride of the Valkyries”.