Tourism Calgary x #StyleYYC = Tweet Dress
You may recall the excitement surrounding our collaboration with our friends at Tourism Calgary to create the first-ever “Tweet Dress" in late 2012. This unique initiative allowed us to get creative and highlight Calgary’s world-class style and engaging fashion community.
Leveraging Tourism Calgary's active Twitter community, we asked, “What's in style in Calgary?” The question ignited Calgarians' enthusiasm and the conversations poured in using the hashtag #StyleYYC.
By reaching out to Calgary’s tourism, fashion and shopping enthusiasts online, we were able to fuel the creation of a truly unique social object. It is our pleasure to share this innovative, couture dress that embodies Calgarian style with those who could not be at the unveiling in person.
Ladies and gents, the first-ever couture Tweet Dress.