Tourism Calgary x Paul Hardy Tweet Dress
It’s no secret that Calgary is a city on the rise and working with Tourism Calgary has been an exciting venture for us as it provides endless opportunity to mirror our strengths and get creative.
To celebrate this stylish city, we partnered Tourism Calgary and Paul Hardy together to launch this unprecedented initiative. The Tweet Dress is a one-of-a-kind design composed of tweets sent to Calgary’s Twitter answering the question, “What’s in style in Calgary?” using the hashtag #StyleYYC. This project was launched during Hardy’s milestone event on October 20, which was attended by some of the top names in the Canadian Fashion Industry.
As the operators of Calgary’s social media platforms, we will be engaging users by sending out different questions via Twitter highlighting unique aspects of what is in style in Calgary, from architecture and food, to the Mayor and their sports teams. Nothing is off limits when style is this abundant in a thriving city. Throughout it all, we will be sharing updates from Paul himself as he shows us everything that goes into creating this one of a kind piece.
Paul will be unveiling the Tweet Dress at Calgary’s biggest private shopping event, ‘Twas the Night at The Core on November 28 and we can’t wait to see the finished product! For a chance to have your tweet featured on the Tweet Dress, join us on Twitter and tell us what you think is in style in Calgary using #StyleYYC.