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    3 posts tagged fashion

    Tourism Calgary x #StyleYYC = Tweet Dress

    You may recall the excitement surrounding our collaboration with our friends at Tourism Calgary to create the first-ever “Tweet Dress" in late 2012. This unique initiative allowed us to get creative and highlight Calgary’s world-class style and engaging fashion community. 

    Leveraging Tourism Calgary's active Twitter community, we asked, “What's in style in Calgary?” The question ignited Calgarians' enthusiasm and the conversations poured in using the hashtag #StyleYYC.

    By reaching out to Calgary’s tourism, fashion and shopping enthusiasts online, we were able to fuel the creation of a truly unique social object. It is our pleasure to share this innovative, couture dress that embodies Calgarian style with those who could not be at the unveiling in person.

    Ladies and gents, the first-ever couture Tweet Dress.

    Tourism Calgary x Paul Hardy Tweet Dress

    It’s no secret that Calgary is a city on the rise and working with Tourism Calgary has been an exciting venture for us as it provides endless opportunity to mirror our strengths and get creative

    To celebrate this stylish city, we partnered Tourism Calgary and Paul Hardy together to launch this unprecedented initiative. The Tweet Dress is a one-of-a-kind design composed of tweets sent to Calgary’s Twitter answering the question, “What’s in style in Calgary?” using the hashtag #StyleYYC. This project was launched during Hardy’s milestone event on October 20, which was attended by some of the top names in the Canadian Fashion Industry. 

    As the operators of Calgary’s social media platforms, we will be engaging users by sending out different questions via Twitter highlighting unique aspects of what is in style in Calgary, from architecture and food, to the Mayor and their sports teams. Nothing is off limits when style is this abundant in a thriving city. Throughout it all, we will be sharing updates from Paul himself as he shows us everything that goes into creating this one of a kind piece. 

    Paul will be unveiling the Tweet Dress at Calgary’s biggest private shopping event, ‘Twas the Night at The Core on November 28 and we can’t wait to see the finished product! For a chance to have your tweet featured on the Tweet Dress, join us on Twitter and tell us what you think is in style in Calgary using #StyleYYC. 

    Eastvan Details

    If you’re local, you already know that Gastown is a pretty hip area of town. Only in the last few years has the public profile of this neighbourhood changed from a less than desirable pocket of brick buildings and tourist attractions, to a chic, attractive retail district populated with Vancouver’s coolest shops and some of the city’s best restaurants and pubs. Our love for Gastown runs deep, so you can imagine how proud we were to see it featured in the latest issue of Details magazine. It was especially nice to see our friends at Sharks + Hammers profiled front and centre.

    We’ve spent a lot of time at Sharks + Hammers since we first collaborated on our custom Village&Co. t-shirt. When it comes to supporting and working with local businesses in our community, like Sharks + Hammers and Welcome to Eastvan, we’ve always felt it was an important part of who we are. Pick up Details and check out the article… you’ll understand what we mean.

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