TWITTER ACQUIRES SOCIAL TV COMPANY
Photo credit: Mashable
How often do you find yourself tweeting while watching your favourite TV show? We’re willing to bet, if you use Twitter, you’ve done this countless times. There is no denying it, social media has changed the way we consume, discover and measure TV and it’s not slowing down anytime soon.
If you caught the Super Bowl on Sunday, you may have noticed that Twitter has become a real-time, public mirror for both broadcast content and advertising. Late yesterday news broke that Twitter had acquired Bluefin Labs, a social TV analytics company that measures real-time audience insights. This is a natural (and exciting) progression for the tweeting giant and one that will lead to further advancements in the way we engage with both Twitter and TV.
With the consistent increase in participation with social media, the integration of Twitter into TV this year will further stimulate engagement and discovery.
We anticipate this acquisition will mean:
* An increase in advertising that integrates hashtags and Twitter use
* Commercials that are steered by hashtag use and created by the viewers, using photos and videos and writing the story-line
* Reality TV shows where every detail is created and steered by the viewers (from who the participants are to what colour socks they wear).
At the end of the day, with a price tag of roughly $100 million, this merger is a big play for Twitter. What do you think of Twitter’s decision to take on social TV?