Village Post

Tourism Calgary x Paul Hardy Tweet Dress

It’s no secret that Calgary is a city on the rise and working with Tourism Calgary has been an exciting venture for us as it provides endless opportunity to mirror our strengths and get creative. 

To celebrate this stylish city, we partnered Tourism Calgary and Paul Hardy together to launch this unprecedented initiative. The Tweet Dress is a one-of-a-kind design composed of tweets sent to Calgary’s Twitter answering the question, “What’s in style in Calgary?” using the hashtag #StyleYYC. This project was launched during Hardy’s milestone event on October 20, which was attended by some of the top names in the Canadian Fashion Industry. 

As the operators of Calgary’s social media platforms, we will be engaging users by sending out different questions via Twitter highlighting unique aspects of what is in style in Calgary, from architecture and food, to the Mayor and their sports teams. Nothing is off limits when style is this abundant in a thriving city. Throughout it all, we will be sharing updates from Paul himself as he shows us everything that goes into creating this one of a kind piece. 

Paul will be unveiling the Tweet Dress at Calgary’s biggest private shopping event, ‘Twas the Night at The Core on November 28 and we can’t wait to see the finished product! For a chance to have your tweet featured on the Tweet Dress, join us on Twitter and tell us what you think is in style in Calgary using #StyleYYC. 

Office Snapshots

We’re pleased as punch to have our space featured on Office Snapshots. It’s humbling to be included on a list with such beauties from Adobe to Zynga. Since moving into our Strathcona space in February, we’ve really felt at home in our new, eclectic neighbourhood. When designing our office, we took our inspiration from the stunning, elemental surroundings of Vancouver, but couldn’t have predicted the interest our chopped wood wall would create with our daily visitors. But when you’re a storefront in the Village, that’s part of the fun. Next time you’re in the area, pop by and say hello!

Beaches To Tide You Over

Beach culture is simply part of our daily lives in Vancouver - the Instagram tag #igersvancouver being great evidence of that. For this (last official summer) long weekend, we’ve put together a handy Foursquare list with local beaches and a few outdoor pools you can hit up. So get out there and Instagram your feet in the sand (because you know you will) - and when you tag your photos include #vancouverbeach to share with the community!

Magscene on Main

Businesses and cultural spaces along Main Street will come alive this weekend thanks to Magscene on Main. Beginning yesterday, local Vancouver arts and literary magazines are hosting three days of interactive events for people to drop in, meet the team behind the publication and learn more about Vancouver’s vibrant magscene.

Today, we’re very excited to be sharing our space with COLOR magazine. Delving into the unique culture of skateboarding, this magazine is filled stunning photos, artwork and fantastic articles. If you’re interested in checking out this event, drop by Village&Co. at 231 Union Street tonight at 6:30. The guys from COLOR have named the event ‘Partying Matters’ – it’s tough to resist.

Foursquare & AmEx

Recently, Foursquare launched Promoted Updates for businesses, putting your venue at the top of related search results in the Explore Tab. Accompanying this update were Promoted Specials which focus heavily on engagement and converting users into potential consumers. While these two services sound similar, its Foursquare’s partnership with American Express that set Promoted Specials apart.

Much like regular Foursquare Specials, promoted content from AmEx offers savings and discounts for users at a higher rate. If this promoted content proves to be as popular with top brands like Whole Foods and Old Navy, is a deeper partnership between Foursquare and American Express on the horizon? NFC payment systems have leapt forward since the launch of Google Wallet and many major credit card companies are on board. A payment partnership between Foursquare and companies like AmEx, Visa and Mastercard could create a true social shopping experience. A simple check-in could inform you of new products based on past purchases - maybe even tell you what sizes are available.

It’s difficult to know if Foursquare has the appetite for this sort of expansion, but when you’re checking-in this weekend, think how great it would be if you could check-out with the same app.

Are You Our Next #CommunityManager?

When you’re looking for that career move, does the word “social” leap off the screen? If so, we have the opportunity you’ve been looking for.

We’re on the lookout for people ahead of the curve. A proactive person with an enthusiastic spirit. Someone who shares our social DNA and is eager to be at the forefront of social media innovation.

Ideally, our candidate already has Community Management experience and is a graduate of a  communications or marketing program who has a keen interest in rolling up their Community Management sleeves. This role requires 360-degree thinking and leadership skills. You’re not just a trend spotter - you’re an opportunity spotter. Social media never sleeps and having your finger on the pulse is essential. You already know how to build a content calendar, cover live events via social media, measure the results and get creative. At the end of the day, managing an online community is second nature to you. 

If you fit these skills and are interested in being our next Village Person, send us your LinkedIn profile. But, if you’re really interested in grabbing our attention… surprise us.